Someone has stolen the English language and I think we should ask for it back.
Fear not, this isn’t some pseudo-Faragian rant about how it’s every man’s right to use abusive language towards women without some hysterical harpy leaping up and burning her bra. Or indeed a paean to the good old days when casual racism was treated with the levity it deserves. No, it’s much more serious than that. It’s about what companies are doing to English and how they must be stopped.